Standing out and getting your brand noticed in today's age of social media marketing can be difficult. In the world of digital marketing we often hear reports of the astounding potential for earning a great income stream if you manage to rise to the desired position of being an influencer.
What does that really mean? How is that different from the marketing strategies of the past?
Confluence marketing is a hybridization of using celebrity marketing of the past with the power of content marketing available to today?s breed of entrepreneurs. It is a partnership between brand name companies and established niche marketers that already have an established audience.
For many companies, spending a portion of their marketing budget to win the endorsement of leading influencers in a targeted market is a great way to reach the company goals with precision.
If you have heard the reports of the monetary returns earned by these lucky influencers, you might decide it is a goal worth attaining. Do NOT assume it is a matter of being lucky, though. Results like those are earned with a careful strategy to build YOUR brand with purpose and care ? and it will take time.
Keep listening and we'll explore five personal branding tips that can help you get started on the right path, even if you are new to digital marketing.
Have a Mission Statement
A mission statement is where any serious branding should really begin. This is your statement of intent and it's what you're pledging to do for your audience.
A mission statement should outline not only the product you're going to sell but also convey what sets you apart from the competition and why you are passionate about your business and niche..
This is your WHY. It is what will help people to really get behind what you're doing and join YOUR tribe.
Know Your Audience
No brand should try to appeal to everyone this is a very common mistake. The world of digital marketing is too huge to expect to reach everyone with one message. The more you focus on your segment of the market by consistently bringing valuable content to your audience, the quicker your influence meter will begin to rise.
Aim to appeal to a specific type of person which will be your buyer persona. It is a great idea to create one for each targeted market segment, and with the Script Generator from Builderall, you can create as many of these avatars as needed.
This way you'll be able to direct all of your efforts to appealing to that singular demographic - giving you a clear and consistent message that will set you apart.
LIVE 04 JAN 21 - How to Set Up an Avatar in Builderall's Script Generator
Express Yourself with Your Logo
Your logo should express all this - as should your web design and the type of photos you take for your social accounts.
In short ... someone stumbling on your blog or your social page should immediately know if your brand is for them.
Designing your brand logo is not a one-and-done process. For a completely branded approach to positioning yourself as an influencer in a niche market, you will need several versions of your logo. To stay organized and manage ALL details of your personal brand, you can learn more about how to create a fully developed brand strategy with a way to document and curate your decisions along the way by watching the training below.
LIVE 10 DEC 20 - How to Use the Brand Stylesheet Guide
Be Consistent
Once you find your groove and you have a message and an audience ...
The next crucial consideration is to ensure that you are consistently putting out high-quality content that will serve that mission and audience.
This means consistency in terms of output. Keep posting and stay consistent in terms of your message.
Make sure that you are constantly appealing to the same people with the same kind of content.
Live the Dream
Finally ... remember that you're going to become an ambassador for the lifestyle you are preaching.
Embody the dream ?or the value proposition ... that you are selling.
Your content needs to be related to the niche that you are representing and building influence in. If you are branding yourself as an influencer in relationships you should indicate your lifestyle in a relationship mode. If you are promoting a healthy lifestyle with exercise as an instructor, your posts need to be about you engaging in that healthy lifestyle.
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